2TP2) signs a letter of intent to develop a “Heat-Not-Burn” offer


TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) announced its partnership with an American subsidiary of Shanghai Shunho New Materials Technology Co. to develop a new offer. TAAT has signed a Letter of Intent (“LOI”) with the subsidiary to collaborate on the development of a white-label “heat-not-burn” device. The two companies will also partner in the development of heat sticks containing TAAT’s proprietary tobacco-free and nicotine-free Beyond Tobacco(TM) material in three flavors: Original, Smooth and Menthol. According to the company, non-burning tobacco products have been offered in the past as an alternative to combustible tobacco cigarettes; the process retains users better than other alternatives to tobacco cigarettes. The company announced that it plans to build on its existing international market share in the tobacco industry by expanding into the non-combustion heat category with a tobacco-free and nicotine-free offering that would be among the first in the market. kind in the United States. states.

“Our mission is to provide consumers with better alternatives to tobacco cigarettes, empowering them to quit nicotine while maintaining the experiences they love,” TAAT CEO Setti Coscarella said in the release. Press. “After just over a year of selling TAAT with launches across the United States, we have achieved outstanding success bringing consumers the new concept of a combustible product that closely resembles the experience of smoking a tobacco cigarette, but without tobacco or nicotine. While this credibly positions us to capture market share in the larger segment of the tobacco category, it is important to remember that there are several niche segments of tobacco besides cigarettes. The reason we chose to pursue the non-combustion heat segment is that it is the “stickiest” option of all the commercially available cigarette alternatives. The tobacco industry has invested heavily in building a user base for non-combustion heat to the point that it can even completely replace major brands of tobacco cigarettes in some markets. We are excited to leverage innovative technologies to create a unique nicotine-free and tobacco-free experience using non-burning heat for consumers who currently use and prefer this method. Since the TAAT Combustionless Heater will work with TAAT sticks as well as some competitors’ heated tobacco sticks, we believe this strategy truly embodies our values ​​as a company by providing consumers with choice and flexibility they deserve.

To view the press release, visit https://ibn.fm/hBUw9

About TAAT Global Alternatives Inc.

TAAT Global Alternatives has developed TAAT, which is a tobacco-free, nicotine-free alternative to traditional cigarettes that comes in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique that causes its scent and taste to resemble tobacco. Led by management with Big Tobacco’s pedigree, TAAT was first launched in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.

NOTICE TO INVESTORS: The latest TOBAF news and updates are available from the company’s newsroom at https://ibn.fm/TOBAF

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