There are new concerns that young people are now facing multiple health crises.
Mental health worsened during the pandemic, according to federal data and peer-reviewed research. At the same time, sales of electronic cigarettes have reached record levels.
âBut young people don’t know it. In fact, what we often hear from young people is that they start vaping because they think it will help them get over their stress and anxiety, which is actually the worst thing they can do. ‘they can do,’ said Robin Koval, CEO and Chairman of Truth. Initiative, an anti-smoking group.
The Truth Initiative says research shows e-cig users are twice as likely to be diagnosed with depression compared to those who have never vaped. This is according to the Journal of the American Medical Association.
They also say research shows mental health improves once someone stops using e-cigarettes.
The Truth Initiative says numbers don’t do much, so they find a different way to send their message.
They’re running a new ad on TikTok. In it, a man sells fake electronic cigarette products with flavors such as âcitrus sadnessâ or âdisappointment-mintâ. The man tries to get convenience stores and social media influences to sell his product with an unusual sales pitch.
âBecause what we really want to stress is that, you know, we’re going to tell you the truth. These are facts the tobacco industry and vaping companies won’t tell you, âKoval said.
Truth hopes this will help young people remember the negative effects of vaping.
They also link to resources like their text messaging service. Almost 400,000 people have registered. They say it’s been found to be 40% more effective in helping people quit than trying to do it alone. People can join by sending “ditch vape” to 88709.
This new campaign comes just as the FDA has delayed a major decision to ban the majority of flavored e-cigarette products. The agency has not set a new date on which it could decide.