Bluehole publishes industry commentary on the first FDA-cleared closed-pod vape equipped with FEELM technology. | national company


SHENZHEN, China–(BUSINESS WIRE)–April 27, 2022–

China’s leading vaping media, Bluehole New Consumption, today released an industry commentary on the first FDA-cleared closed-pod vape powered by FEELM Tech.

This press release is multimedia. See the full version here:

(Photo: BusinessWire)

Below is the full article:

The FDA (the Food and Drug Administration) issued marketing orders for NJOY Ace and its tobacco-flavored e-liquid pods on April 26. It is the first FDA-cleared e-cigarette that features ceramic coils and is manufactured by FEELM, the flagship atomization technology brand owned by SMOORE.

NJOY has partnered with SMOORE since 2009. NJOY Ace was launched in 2018 and is powered by FEELM inside, the world’s first black ceramic atomizing coil with metallic film. As the first FDA-cleared ceramic coil electronic cigarette and pod vape, NJOY Ace’s sales approval fully showcases the harm reduction potential of the FEELM ceramic coil. According to the FDA, NJOY Ace is cleared for sale because “chemical testing has been sufficient to determine that the overall levels of harmful and potentially harmful constituents (HPHCs) in the aerosol of these products are lower than those of cigarette smoke. burnt”.

Based on PMTA requirements, SMOORE has established a comprehensive analytical testing and safety assessment system, including the vaping industry’s first corporate toxicology lab, which explores health effects of exposure to electronic cigarette vapor by means of a cytotoxicity test, evaluating the reaction of living cells. to the different components of the vapor of the electronic cigarette. The company has also developed the third generation of SMOORE 3.0 internal safety standards, which covers all PMTA and HPHC (Harmful and Potentially Harmful Constituents) tests listed by the FDA.

“The principle of PMTA is to scientifically and systematically prove the harm reduction performance of the vaping product and to show that it is appropriate for the protection of public health (APPH),” said Dr. Long, Director of SMOORE Analytical Testing and Safety Assessment Center. “The manufacturer must demonstrate the product’s potential to change adult smokers while preventing youth and non-smokers from becoming addicted to nicotine,” which could explain why all FDA-cleared vaping products are flavored with nicotine. tobacco and that popular flavored products have received marketing denial orders. . It also says vaping manufacturers need to focus on replicating tobacco flavor and improving harm reduction performance, in order to be approved under the PMTA pathway.

According to Nielsen, for the two weeks ended April 9, 2022, Vuse overtook Juul and became the #1 selling e-cigarette in the United States, with a 35% market share. Its flagship Vuse Alto is also equipped with FEELM ceramic resistors. As the third largest player in the United States, NJOY represents approximately 3.1% market share. Additionally, a federal judge has asked the FDA to provide PMTA status reports submitted by major vaping brands. More major vaping brands, such as Vuse and Juul, are expected to receive their status reports from the FDA soon.

To read the original article, go to:

Show source version on

CONTACT: Chen Bianji




SOURCE: Bluehole New Consumer

Copyright BusinessWire 2022.

PUBLISHED: 04/27/2022 10:31 PM / DISK: 04/27/2022 10:32 PM

Copyright BusinessWire 2022.


Comments are closed.