While considering the ban, state lawmakers cited a 2018 Centers for Disease Control and Prevention study that found that 67% of high school students and 49% of college students who used tobacco products during of the previous 30 days reported using a flavored tobacco product during that time. time.
Lindsey Freitas-Norman, advocacy director for the Tobacco-Free Kids Campaign, said passing Proposition 31 is key to stopping the sale of products she describes as the industry’s way of “hooking a new generation”.
“These young people are drawn to the flavors but hooked on the nicotine,” Freitas-Norman said. “This policy is really about protecting our children from an industry that sees them as dollar signs and nothing more.”
The view of Sacramento
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The “Yes on 31” campaign is supported by Newsom, the California Democratic Party, the California Teachers Assn. and a large number of organizations representing doctors, dentists, nurses and public health professionals.
RJ Reynolds Tobacco Co. and Philip Morris USA support the campaign against Proposition 31, and the California Republican Party endorsed a “no” vote against the initiative.
Beth Miller, spokeswoman for the “no” campaign, called Proposition 31 a “total ban” on already heavily regulated products.
“What Proposition 31 would do is take away that adult choice of what adults want to choose,” Miller said. “We think prohibition doesn’t work.”