Candidate announcements annoy Razorbacks

WASHINGTON – University of Arkansas officials are asking U.S. Senate candidate Jake Bequette to edit his campaign videos so that they contain less Woo Pig Sooie.

Bequette, a former SEC defensive lineman, challenges former Razorbacks offensive lineman Senator John Boozman in the 2022 Republican primary.

The challenger’s intro video refers to Bequette as a “patriot. Veteran. Razorback”. It contains many images and videos of Bequette playing for the Hogs.

“We have asked the campaign, first by phone and then through a formal request, to edit their videos related to the unauthorized use of the Razorback brand for political purposes,” the university spokesperson said. Mark Rushing in an email. “The campaign is therefore aware of the problems, but they are not yet resolved.”

Asked about the objection, the Bequette campaign defended its use of the Razorback label on Thursday.

“Jake Bequette is proud of his time at the University of Arkansas where he was an All-American and All-SEC college defensive end,” the campaign said in a statement. “He will proudly continue to call himself a Razorback.”

[RELATED: Full coverage of elections in Arkansas » arkansasonline.com/elections/]

The Boozman campaign did not respond to requests for comment.

Harold Evans, associate vice president, legal and research for the university system, wrote to a Bequette campaign lawyer on Wednesday to express concerns about the videos.

The University reserves the right to maintain quality control of the Razorback marks by approving the use of the marks in all advertising and promotional materials. Accordingly, no one may use the Razorback marks without the express written permission of the university, ”he wrote.

Bequette’s ads, Evans noted, “feature many images and references to the Razorback brands and to the university.”

“The use of the Razorback marks and other marks of the University without the authorization of the University dilutes their distinctiveness by trading on the goodwill and reputation that the public associates with the University and its marks” , he wrote.

“As is our standard practice, we have asked every political campaign that has used the Razorback and other University marks without permission to refrain from such activity because the public will mistakenly believe that the political campaign or its advertising or promotions have been authorized, sponsored, authorized or approved by the University, ”he wrote.“ A brief warning at the start of a political advertisement is insufficient to deny the images and references to the University and its trademarks. “

In the request, Evans noted that board policy 100.7 restricts the use of the university’s name or trademarks.

“Without the express permission of the president, associations that are generally prohibited include, but are not limited to, alcoholic beverages; illegal drugs; cigarettes or other tobacco products; products or services of a sexual nature; religious affiliations, products or organizations; political campaigns, parties or organizations; private games or games of chance; and firearms or other weapons, ”the policy states.

“For the above reasons, the University requests that you immediately cease using the Razorback trademarks and other references to the University other than as a declaration of a degree or for the sole purpose of transmitting a statement or statement. brief illustration of a biography or history made about a candidate or issue (eg, “former University of Arkansas football player”), ”Evans wrote.

This isn’t the first time the school has weighed in on US Senate advertising.

When Boozman, then a member of the US House of Representatives, first ran for the Senate in 2010, he had an ad that highlighted his own football days. Entitled “Razorback Lessons,” it was shot outside of Razorback Stadium and included a helmet bearing the team’s logo.

After school officials objected, Boozman stopped running the ad.

“We don’t run into a lot of branding issues involving political campaigns, but they do arise from time to time,” Rushing said in his email. “To my knowledge, once informed of the issues, those involved were all very cooperative, willing to work with the university to resolve any issues.”


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