HABANOS, SA PRESENTED THE NEW H. UPMANN MAGNUM 52 TO COMMEMORATE THE YEAR OF THE TIGER ACCORDING TO THE CHINESE LUNAR CALENDAR

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The Magnum 52 by H. Upmann (length 52 x 148 mm) is a vitola produced in limited quantities but which will be available in all Habanos markets. This vitola is presented in a special box containing 18 Habanos “Totally handmade with Long filling“, after a rigorous selection of wrapper, filler and binding sheets from the Vuelta Abajo* region in the Pinar del Río* region (Cuba), which is considered the origin of the best tobacco products in the world.

“Given that China was Habanos, SA’s top market by sales volume in 2020, we are pleased to commemorate the Chinese New Year for the third consecutive year with a vitola such as ‘Magnum 52’ under the H. Upmann brand. We are confident that Habanos aficionados will enthusiastically welcome this global launch, which will be available in all markets, albeit in limited quantities as it is an exclusive production.” noted Mr. Leopoldo Cintra González, Commercial Vice Presidentand Mr. José María López Inchaurbe, Vice President of Development in Habanos, SA

Sir. Dag HolmboeCEO of The Pacific Cigar Companynoted: “H. Upmann’s Magnum 52 is a new vitola that manifests the refined character of the brand with a light to medium strength, and which offers its very high quality and its inimitable aroma. We expect an excellent reception from Habanos aficionados on the Asian market.

Herman Upman was a German banker whose love for Cuban cigars led him to settle in Havana in 1840. He founded a bank and a Habanos factory in the city. Eventually the bank closed, but its premium cigar brand remains nowadays. All his cigars are “Totally Handmade with Long filling,” with leaves from the Vuelta Abajo* region, in the Pinar del Rio* region.

Pacific Cigar Company Limited (PCC) and Infifon HK Ltd. are the exclusive distributors of Habanos, SA for the Asian region.

Tasting notes

H.Upmann Magnum 52
Cut: 52 x 148mm long

  • Beautiful envelope and masterfully crafted
  • Roasted aromas from the start
  • Excellent combustion
  • Perfect draw
  • A high quality and balanced Habano
  • Balanced medium strength
  • Perfect with Ron 11 Year Old Coffee and Medium Roast Arabica
  • Smoking time about one hour

Habanos Corporation, SA

Corporación Habanos, SA is a world leader in the marketing of Premium cigars both in Cuba and in the rest of the world. To this end, it has an exclusive distribution network present on five continents and in more than 150 countries. For more information, please visit www.habanos.com.

Habanos, SA markets 27 Premium brands that are entirely handcrafted and identified as Protected Designation of Origin (PDO), including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann, among others. Habanos Cuban cigars have been made entirely by hand for over 500 years and since then they have become a worldwide reference.

* Protected designation of origin

More information about Habanos, SA:
www.habanos.com
https://www.instagram.com/habanos_oficial/
https://twitter.com/Habanos_Oficial
https://www.youtube.com/channel/UCstGLy96wdZG7eCM4855_DA

Photo – https://mma.prnewswire.com/media/1781570/Habanos_H_Upmann_Magnum_52.jpg

SOURCE Habanos, S.A.

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