Horry County Board of Education files legal action against e-cigarette company JUUL

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HORRY COUNTY, SC (WMBF) – The Horry County Board of Education is joining other school districts to take legal action against e-cigarette company JUUL.

The school board decided to file a complaint because of “the damage caused by its products, including drug addiction and health issues among students as well as the financial burden facing the school system.”

The lawsuit claims that JUUL falsely marketed its products as a safer alternative to other tobacco products and targeted young customers with colorful packaging and fruity flavors.

“This marketing initiative dramatically increased vaping, with a December 2020 report showing that 41% of high school teens in the United States had tried vaping and 22% had vaped in the past 30 days,” a statement read from school district press.

Florence One Schools also joined a class action lawsuit in May against JUUL. The superintendent said at the time that he hoped other South Carolina school districts would join the fight against the e-cigarette company.

The lawsuit brought by the Horry County Board of Education seeks damages the school district has suffered as a result of students vaping on campus and future resources to combat vaping among students.

The lawsuit also seeks to recover the cost of prevention, counseling and treatment programs for student drug addicts.

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