Industry Veteran Rob Maneson – Appointed to Key Management Position – at Lucy, the Modern Oral Nicotine Brand | News


LOS ANGELES, January 11, 2022 / PRNewswire / – Lucy, a modern oral nicotine startup, has appointed Rob Maneson Head of Sales. This move will further expand the distribution and retail presence to Los Angelesbased company.

Maneson leads overall sales strategy development and execution for the online nicotine company committed to eliminating tobacco-related harms by bringing innovative nicotine products to market.

Maneson, who has held senior positions in United States for more than 8 years at Imperial Brands, where he was senior vice president of sales for its Fontem (blue electronic cigarettes) subsidiary and CEO of JR Cigar of Imperial, one of the largest online e-commerce entities in the countries, as well as other sales and marketing positions. Earlier in his career, Maneson held key sales positions at tobacco marketing giant Altria and was Category Manager for tobacco products at retailer RaceTrac Petroleum. He graduated from the University of Arizona where he obtained a Bachelor of Science degree.

In addition, Joe johnson has been appointed National Accounts Director and will lead Lucie’s national accounts program, working with major retailers across the country to increase Lucy’s presence in retail.

Johnson comes to Lucy from Sweet Water Brewing Company where he was Vice President of National Accounts. Prior to his six-year stint at Sweet Water, he held the position of Category Manager, Alcoholic Beverages at RaceTrac Petroleum. Johnson received his Bachelor of Business Administration from University of Georgia, specializing in marketing.

Lucy was founded by former smokers who weren’t happy with the traditional nicotine options available and agreed there had to be a better way. the Lucy The team uses innovations in chemistry and flavor science to create an alternative to tobacco that tastes and feels amazing. Its mission is to reduce tobacco-related harm to zero. Lucie’s New product offerings – Nicotine Kapsel Pouches and Thin nicotine sachets – join a recently expanded range of flavors and nicotine dosages under the Chew + Park Brand.

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THE SOURCE Lucy Merchandise, Inc.


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