New sustainability initiatives and product innovation from Dial®

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“At Dial and Henkel, promoting sustainability and reducing plastic waste is not just our goal, but our corporate commitment. Together, we will help achieve our mission by manufacturing sustainable and innovative personal care products while addressing environmental and social challenges,” said Randi MeltonVP Marketing Beauty Care, Activation at Henkel

Through its partnership with Plastic Bank, TerraCycle and Solidaridad, three like-minded organizations whose brand mission is to create a more sustainable future, Dial supports a circular economy. Dial believes that a company’s supply chain is a very important resource and that collaboration at every stage of the chain can provide powerful opportunities to address overall environmental impact and support positive social impact.

Together with Plastic Bank, Dial will help prevent over 30 million plastic bottles from ending up in the ocean by 2022* and in doing so, support a circular economy. Plastic Bank builds recycling ecosystems in coastal communities and reprocesses materials to reintroduce them into the global manufacturing supply chain. Collectors in Plastic Bank ecosystems receive bonuses for the materials they collect, which helps them meet basic family needs such as groceries, cooking fuel, school fees, and health insurance. Additionally, collected plastic waste is reborn as Social Plastic® and reintegrated into products and packaging as part of a closed-loop supply chain.
* Projection based on shipments over the 52 week period ending 09/01/21.

By the end of 2022, Dial expects most of its Liquid Hand Soap Refills and Dial Foaming Hand Soap Refills to be made using Social plastic from Plastic Bank, which is a recycled plastic raw material that has an environmental, social and economic impact.

Talk about the partnership David Katzfounder and CEO of Plastic Bank, said, “We are thrilled to extend our partnership with Henkel and launch our first North American product program with Dial, a brand committed to regenerating the world’s oceans. By integrating Social Plastic into its products and packaging, Dial creates a sustainable environmental, social and economic impact.”

Dial also recently launched its partnership with TerraCycle to recycle Dial packaging components that cannot be recycled through traditional curbside recycling. Consumers are encouraged to refer to the following link for more information on how to enroll in the dial recycling program on the TerraCycle program page.

“Since our founding, TerraCycle has been on a mission to ‘eliminate the idea of ​​waste’ and provide solutions for hard-to-recycle items that aren’t traditionally recyclable curbside,” said Tom Szaky, founder and CEO of TerraCycle. “By encouraging consumers to rethink what waste is, the Dial recycling program helps raise awareness that solutions exist for items that might otherwise appear unrecyclable.”

To complement the partnerships, Dial is aligning itself with Solidaridad, an international non-profit organization that will enable farmers and workers to earn a living, produce in balance with nature, and help ensure the traceability of some of our ingredients from the soap bar farm. Dial will provide a three-year grant for a project in Colombiaproviding technical support, training and funding to enable farmers to increase RSPO (Roundtable on Sustainable Palm Oil) certified production.

“The partnership with Dial marks the importance of manufacturing personal care products with a positive environmental and social impact at the outset, underlines Joel Brounen, Country Manager Colombia at Solidaridad. “By supporting small producers of the last mile, Solidaridad and Dial together create value for all players in the Supply Chain: farmers, processors and consumers”.

With its long history of supporting handwashing education, healthy hygiene habits, and sustainability practices, Dial provides clean consumers they can count on. As Dial continues to look to the future of the brand, they have focused on sustainability with their newest game-changing innovation, Dial Concentrated Refills. Consumers are washing their hands more than ever and the average consumer uses more than 8 used plastic bottles per year (according to the Numerator Shopper Metrics report, last 52 weeks ending 3-7-21). To reduce single-use plastic, we’ve launched a solution: concentrated refills that use 95% less plastic (using (1) packet vs. buying (1) bottle of Dial 7.5 oz Foaming Soap. ) An accessible, reliable and easy way to reduce the impact on the planet. The cardboard packaging of the concentrate refills is made from 100% paper-based materials and the packs are recyclable thanks to Dial’s partnership with TerraCycle.

The concentrated refills will be promoted through a robust marketing campaign, including a range of health, hygiene and sustainability experts to support the brand’s content and educational efforts.

About Dial®
Trusted American brand for nearly 75 years, Dial delivers clean, healthy-looking skin for you and your family with products for women, men and children. Whether it’s bar soap, body wash, or liquid hand soap, our products offer a variety of benefits, including products that provide hydration, exfoliation, or replenishment. Count on Clean. www.diasoap.com

About Henkel North America
In North America, Henkel operates through its three business units: Adhesive Technologies, Beauty Care and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Persil®, Purex® and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite adhesives. ®. With sales of approximately US$6 billion (5 billion euros) in 2020, North America accounts for 27% of the company’s global sales.

Henkel employs approximately 9,000 people in the United States, Canada and Porto Rico. For more information, please visit www.henkel-northamerica.comand on Twitter @Henkel_NA.

About Plastic Bank
Plastic Bank strengthens the regenerative society. We build ethical recycling ecosystems in coastal communities and reprocess materials to reintroduce them into the global supply chain as Social Plastic®. Collectors receive bounties for the materials they collect, which helps them meet basic family needs such as groceries, cooking fuel, school fees and health insurance. Plastic Bank’s Alchemy™ blockchain platform secures the entire transaction and provides real-time data visualization, enabling transparency, traceability and rapid scalability. Learn more at plasticbank.com.

About TerraCycle
TerraCycle is an innovative waste management company on a mission to eliminate the idea of ​​waste. Operating nationwide in 21 countries, TerraCycle partners with leading consumer products companies, retailers and cities to recycle products and packaging, from dirty diapers to cigarette butts, that would otherwise end up in landfills or incineration. Additionally, TerraCycle works with leading consumer product companies to integrate hard-to-recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to buy their favorite brands in durable, reusable packaging. TerraCycle has won over 200 sustainability awards and donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 Companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.

About Solidarity
Solidaridad provides practical solutions that result in efficient supply chains that optimize present and future resources. Solidaridad works with global brands to increase the purchase of sustainable production and to support investments on the ground to leverage the sustainability performance of their supply chains. We provide traceability mechanisms, develop continuous improvement programs and deploy digital solutions to help small producers adopt sustainability standards. Our goal is to ensure that producers cover their costs, earn at least a living income and provide decent wages to their workers. More information about Solidaridad and its work: www.solidaridadnetwork.org

SOURCEHenkel

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