Stonehill Athletics Name, Image and Likeness Policy


Stonehill Athletics Name, Image and Likeness Flyer

NCAA Name, Image and Likeness Information

As of July 1, 2021, Stonehill College student-athletes can receive monetary compensation based on the use of their name, image and likeness (NIL). Stonehill recently adopted a policy consistent with the NCAA Interim Policy and the College’s Standing Sports Policies. As with all new rule changes, it’s important for student-athletes to understand how these new guidelines can benefit them while maintaining their NCAA eligibility.

What is name, picture and likeness (NIL)?

According to the NCAA, NIL is an activity that uses the name, image, and likeness of a student-athlete for promotional purposes that may result in monetary gain.

What opportunities can I pursue using my NIL?

Student-athletes can participate in activities using their NIL and be compensated as long as they do not fall under the prohibited activities established by the NCAA and the Northeast-10 Conference.

Opportunities that student-athletes can capitalize on include, but are not limited to, the following:

  • Autograph sales
  • Special appearances
  • Offer private lessons / coaching.
  • Social media endorsements on personal social media channels.
  • Content creation (ex: YouTube channel)
  • Personal brand merchandising

What can I NOT promote / earn compensation for using my NIL?

Here are some examples of prohibited promotions:

  • Promotion of alcohol / alcohol paraphernalia
  • Promotion of all drugs / drug use (including marijuana) or drug paraphernalia.
  • Promotion of any tobacco and / or smoking product or any vendor associated with tobacco or smoking products.
  • Promotion of the adult industry
  • Promotion of gambling or sports betting (eg “Barstool Athlete”)
  • Any additional benefit programs (for example, Lululemon’s Sweat Collective program) that are not authorized by the NCAA.

Can I be a “bar stool athlete”?
NOTo. The Athletics Directorate has decided to not enable Skyhawk student-athletes to be “bar stool athletes”. Barstool and Barstool Sportsbook are known for their relationship with sports betting which is illegal in the state of Massachusetts and not authorized by the NCAA. As a result, receiving anything in exchange for using your NIL could put your NCAA eligibility at risk.

What could affect my eligibility as a student-athlete?

Although students can be compensated for their nil, NCAA rules on additional benefits and preferential treatment are still in effect. In addition, NIL activities considered to be “Pay-for-Play” or a payment dependent on a specific sporting result are not permitted.

Examples of ineligible compensation for “Pay-For-Play”:

  • Paying $ 150 to a football player for each catch he makes.
  • $ 300 for each goal scored by a field hockey player

Examples of ineligible compensation for sports results:

  • $ 5,000 to a softball player for winning the Stonehill Student Athlete of the Year award.
  • $ 10,000 to a soccer player for winning the NE10 Player of the Year award.

Can I use Stonehill equipment, clothing, trademarks or sports facilities in my promotions?

No. The use of any equipment, trademarks, logos, service marks or expressions associated with Stonehill College is prohibited without prior approval.

Here are some examples of prohibited uses:

  • Wear your softball jersey during your promotional photoshoot at a local ice cream store.
  • Use the phrase “Lux et Spes” when advertising a smoothie store.

Student-athletes are also not permitted to conduct NIL activities using Stonehill facilities, equipment or uniforms without the prior approval of the Athletic Director and / or obtaining a whereabouts agreement.

Here are some examples of prohibited use:

  • Production of a promotional video at the WB Mason stadium.
  • Private tennis lessons / camps on the school tennis court.

Can Stonehill compensate me for NIL?

No. NCAA rules prevent both academic institutions and athletic associations (ex: NE10) from providing compensation to future and current student-athletes.

Can my coaches or other sports administrators organize NIL opportunities for me?

No. Stonehill may not be involved in obtaining, managing or performing NIL activities. However, Stonehill will provide guidance to its student-athletes to ensure their eligibility is not compromised.

Coaches and administrators are not allowed to:

  • Promise or imply future approvals to future student-athletes.
  • Help get endorsements or arrange payment for any student-athlete.
  • Authorize or participate in any compensation based on entry into Stonehill or an athletic game.

How can I enter into an NIL agreement without compromising my eligibility?

Student-athletes must disclose all NIL agreements to the athletic department at least seven (7) days prior to participating in said activity. Failure to do so may result in the withdrawal of a team and / or the cancellation of financial aid / sports scholarship.

Student-athletes will not be allowed to enter into an NIL agreement if:

  • The agreement or contract conflicts with contracts or institutional arrangements.
    Opportunities conflict with any academic activity, team-related activity, or community service event.
    • For example, you can’t miss a class or workout to do a photoshoot for a pizza brand you’re under contract with.

Can I use a professional service provider for my NIL?

Yes, students can obtain a professional service provider for the sole purpose of NIL. Students cannot use any service provider within the framework of a professional sports contract. A service provider can be one of the following:

  • An agent
  • Tax advisor
  • Marketing consultant
  • Lawyer
  • Brand management company

Any agent representing a student-athlete must abide by federal law on the accountability and trust of sports agents. Any lawyer representing a student-athlete must be licensed to practice law in the Commonwealth of Massachusetts.

Are student-athletes allowed to enter into NIL agreements with College Boosters / Donors?

Yes, if the activity follows both school and state policy.

Does this change the way Stonehill can use my NIL?

No. Stonehill is still permitted to use a student-athlete’s NIL to promote charitable, educational, athletic, and academic activities in accordance with applicable state law.

Why are my friends in other states and schools receiving different information about the NIL rules?

The NCAA is currently working on legislation with Congress to develop permanent policy at the federal level. In the meantime, each state and institution may vary in its approach to NIL policy. Student-athletes should follow the policies outlined here and contact the Athletic Department’s Compliance Office if they have any questions.

I am an international student. Can I benefit from NIL?

Yes. The NIL interim policy covers international students. However, students should consult with government agencies about visas and tax implications due to NIL compensation.

Will NIL affect my financial assistance?

Any compensation you receive will not affect your athletic scholarship. If you receive help based on need, it can be influenced. This includes things like Pell Grants.

How do I declare NIL on my taxes?

Student-athletes must comply with all applicable tax laws while reporting NULL compensation. This may vary from state to state as well as in countries outside of the United States.

Where can I find more information about NIL?

You can visit the NCAA website to find resources on NIL politics here or direct all questions to the Stonehill Compliance Office here.


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