TAAT® Products to Expand in Austin, TX with GAMA

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LAS VEGAS and VANCOUVER, British Columbia, Oct. 18, 2022 (GLOBE NEWSWIRE) — TAAT® GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT®”) is pleased to announce that from November 2022, TAAT® Original, Smoothand Menthol must be carried by the Greater Austin Merchants Cooperative Association (“GAMA”). GAMA serves more than 600 member stores in central Texas, primarily in the Austin area (population 965,000), in addition to more than 1,200 other outlets supported and distributed by the association. The company continues to build TAAT®’s presence across the state of Texas, now with three major convenience retailers. Wholesale buying cooperatives such as GAMA provide the platform to penetrate hundreds of independent retailers, in a manner similar to standard chain account sales. TAAT® Merchandisers will work hand-in-hand with GAMA to execute at retail stores operated by GAMA accounts in Austin with the goal of educating retailers, staff and adult smokers about TAAT®’s unique value proposition. The company formed its relationship with GAMA through B&B Beyond (announced in a September 13, 2022 press release), which represents TAAT® among a network of U.S. convenience industry contacts.

TAAT® CEO Michael Saxon said, “Through our partnership with GAMA, we will have the scale to fully launch TAAT® in the Austin, Texas market. Groups such as GAMA are diligently identifying opportunities for their members to improve store profitability, which will be a major selling point for TAAT® as a product with significantly higher profit margins for retailers compared to what they earn by selling tobacco cigarettes. Texas is an important market for the company, and we look forward to working with GAMA as part of our expansion plans. »

GAMA Vice President Ernie Limon said, “We strive to deliver innovative products to our member retailers, as well as legacy mainstays such as tobacco, soda and confectionery. Although some convenience segments hardly ever change, category-creating products such as TAAT® offer an advantage to adult smokers who can benefit from a low-cost, nicotine-free option, as well as an advantage to retailers who earn much more on each sale of this tobacco-free product. This value proposition is very simple and I believe it will result in a strong conversion rate to gain market share among our accounts in the Austin area. GAMA is delighted to introduce TAAT® as an innovative product within its network, in a market where TAAT® is already an established brand.

Founded in 1999, GAMA members represent approximately 35% of the convenience store market in the Austin area, with over $1 billion in combined revenue annually. GAMA owns and operates its own warehouse and distribution center in Austin, and is in the process of adding a 300,000 square foot warehouse in Georgetown, Texas, which will also serve as a cash and carry outlet for online purchases. big. In addition to a standard range of convenience category products, GAMA stocks a comprehensive selection of tobacco products, including major brands of tobacco cigarettes. More information about GAMA can be found on its website at the following link: http://gamaus.com

GAMA members represent more than 600 stores in central Texas, primarily in the Austin area. The map above shows the locations of its members’ stores, which collectively account for approximately 35% of the Austin-area convenience store market. TAAT® and GAMA will work together to strategically market the company’s new alternative to tobacco cigarettes in the Austin-area convenience channel, where TAAT® is currently sold through independent stores as well as retail chains.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ea29ce24-f308-4c01-9b05-23a41b17b859

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On behalf of the Company’s Board of Directors,

TAAT® GLOBAL ALTERNATIVES INC.

“Michael Saxon”

Michael Saxon, CEO and Director

For more information, please contact:

TAAT® Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[email protected]

THE CANADIAN SECURITIES EXCHANGE (CSE) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR SUITABILITY OF THIS RELEASE, NOR HAS NOR THE CSE’S REGULATORY SERVICE PROVIDER.

About TAAT® Global Alternatives Inc.

TAAT® develops, manufactures and distributes alternative products in categories such as tobacco, hemp, kratom and other emerging CPG segments. Its flagship product is a nicotine- and tobacco-free fuel with a patent-pending base material formulation, sold in several thousand stores across the United States. With over $80 million CAD in annual gross revenue, TAAT® facilities include an operations center in Nevada, as well as a distribution center and multiple convenience stores in Ohio.

For more information, please visit http://taatglobal.com.

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “anticipates”, “expects” or “does not expect”, “is expected”, “estimates “, “intends to”, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and expressions or declare that certain actions, events or results “may”, “might” , “would”, “could” or “will” take, occur or be achieved. The forward-looking information in this press release includes statements regarding the anticipated performance of TAAT® in the tobacco industry, in addition to following: Successful launch of GAMA carrying TAAT® products from November 2022, potential placements and sales of TAAT® made by GAMA Forward-looking information reflects management’s current expectations based on currently available information and is subject to a certain there are a number of risks and uncertainties that could cause actual results to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur within the time periods disclosed or not. at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; (iii) changes in the regulatory landscape applicable to the Company’s activities; and (iv) other factors beyond the Company’s control. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, could cause actual results to differ from those contained in the forward-looking information. The forward-looking information included in this press release is made as of the date of this press release, and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. , except as required by applicable law.

The statements in this press release have not been evaluated by Health Canada or the United States Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claim or warranty can be made as to the effects of the Company’s products on the health and well-being of any individual. The Company’s products are not intended to diagnose, treat, cure or prevent any disease.

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Information about the investor relations firms retained by TAAT® Global Alternatives Inc. can be found under the company profile on http://sedar.com.

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