The market for unburned tobacco products will grow by $ 26.01 billion from 2021 to 2025 | APAC will become a key region


Drivers and challenges

Technavio has identified the key drivers and challenges impacting the Non-Burning Tobacco Products market. According to our research, the profitability of heating without burning tobacco products is driving the growth of the market. However, the increasing popularity of smokeless tobacco products could hamper the growth of the market during the forecast period.

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Impact of COVID-19

The COVID-19 pandemic has crippled the world and impacted many markets and industries in different ways. Technavio’s report provides an in-depth analysis of the effect of the pandemic on the Heat Without Burning Tobacco Products market. The business impact of COVID-19 on the non-burning tobacco products market during the 2021-2025 period is expected to result in neutral and at par growth.

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Market segmentation

The market for non-burning tobacco products has been segmented by geography into APAC, North America, Europe, MEA and South America. APAC will dominate the market during the forecast period, with Japan and China being the main income-generating economies.

Based on the product, the market has been segmented into devices, capsules, and vaporizers. The market share of the devices segment will be the highest during the forecast period.

Some of the major vendors and their offerings:

Technavio has identified the main suppliers operating in the market. These include Altria Group Inc., British American Tobacco Plc, Fog and Frog Technology (Shenzhen) Co. Ltd., Imperial Brands Plc, Japan Tobacco Inc., KT and G Corp., Mysmok Electronic Technology Co. Ltd., Philip Morris International Inc. and Shenzhen Yukan Technology Co. Ltd. the suppliers are mentioned below:

  • Altria Group Inc.: The company offers a heated tobacco system through its Iqos brand.
  • British American Tobacco Plc: The company offers a wide range of non-burning tobacco products such as steamers, tobacco heaters, and modern and traditional oral products.
  • Fog and Frog Technology (Shenzhen) Co. Ltd. : The company offers a wide range of electronic devices used for non-burnt tobacco products through its QOQ brand.

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Associated reports:

Flavored Cigars Market by Type, Flavor and Geography – Forecast and Analysis 2021-2025

Hookah Tobacco Market by Product, Application and Geography – Forecast and Analysis 2021-2025

Scope of Unburned Tobacco Products Market Report:

Cover of the report


Year of reference


Forecast period


Incremental growth

$ 26.01 billion


Acceleration to 26.45%

Number of pages



By geography: –


· North America

· Europe


· South America

By product: –





Profitability of non-burnt tobacco products

Tobacco products that are heated without burning are relatively safer than conventional cigarettes

Growing number of organized points of sale


The growing popularity of smokeless tobacco products

Distribution challenges

Strict regulations on non-burnt tobacco products around the world



Market landscape

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