LONDON, 20 December 2021 / PRNewswire / – Due to high demand from fans of the art and racing worlds, the original artwork that inspired McLaren Racing’s 2021 livery for the final race in Abu Dhabi is auctioned digitally and the proceeds will be donated to charity.

Launch on December 20, the non-fungible token (NFT), “Together as a “by Rabab Tantawy, is a digital original of the artwork of artist Rabab who was given creative control of the livery by McLaren Racing and its long-time partner, the global vapor brand Vuse from BAT. She made history by becoming the first female artist of the Middle East to see their works appear on a livery during a Grand Prixâ„¢.

Rabab’s exclusive piece marked the start of Vuse’s Driven by Change initiative, which gives under-represented creators the chance to champion their work and passions across various platforms. Creators around the world will be offered opportunities like the one Rabab had in Abu Dhabi from which they can contribute to change in the world of motorsport.

Rabab’s “All together” design celebrates its passion for union, community and heritage, incorporating its Nubian *** series with McLaren Racing’s signature papaya and blue colourway. The Nubian figures represent unity and “the world as one” – two themes that Rabab is passionate about exploring in her work both on and off the canvas, which have inspired and informed the artwork. for the livery.

Rabab Tantawy comments: “The response to the livery has been overwhelming. I have received messages from art collectors and racing fans all over the world asking to purchase an NFT of the artwork and I am very happy to create my very first! Exclusive coin will be auctioned to raise funds for a charity close to my heart, Driven By Diversity. It is an incredible organization that provides access and opportunities to under-represented groups in the industry motorsport, so it will directly benefit those looking for the opportunity to show their passion, as I did in Abu Dhabi! “

An NFT will be auctioned for 96 hours through the Objkt platform, funds raised during the initial sale of the NFT (excluding transaction fees or commissions held by third party platforms) to be directed to Driven By Diversity, a non-profit organization. organization that aims to educate individuals and organizations on the value of diversity and inclusion in motorsport. In addition, royalty payments arising in accordance with the terms of the NFT (again excluding transaction fees or commissions retained by third-party platforms) will also be returned to Driven By Diversity.

Lindsay Orridge, Founder and President, Driven by Diversity, said: “Having been heavily involved in this project from concept to execution, I am more than delighted that Rabab has chosen to donate to our cause in this exciting and forward-looking way. art will have been auctioned off at NFT, we are releasing details of how the funds will be spent to help creatives looking to break into the world of motorsport. ”

All together through Rabab Tantawy was born out of Vuse’s Driven by Change initiative, which celebrates undiscovered creative talent, working with McLaren Racing to identify opportunities to bring their work to life, helping to present creative people from diverse backgrounds to the masses.

NFT will be available here the 20e December, from noon GMT. To learn more about Rabab’s history and McLaren Racing’s 2021 Abu Dhabi GP livery design, visit social media for Seen Global and Rabab’s social channels.

More information on the Driven by Change initiative and how creatives can get involved will be shared in 2022.

Notes to Editors:

About BAT
BAT is a leading company in the field of multi-category consumer goods whose objective is to build A Better Tomorrow by reducing the impact of its activity on health by offering a greater choice of pleasant and less risky products to consumers. adults. The company continues to make it clear that combustible cigarettes pose serious health risks and that the only way to avoid those risks is to not start or stop. BAT encourages those who would otherwise continue to smoke to switch completely to science-based, reduced-risk alternatives *. To achieve this, BAT is transforming itself into a truly consumer-centric, multi-category consumer products company. BAT employs more than 53,000 people and operates in more than 180 countries, with 11 million outlets and 45 factories in 43 markets. The companys The strategic portfolio consists of its global cigarette brands and a growing line of new category reduced risk tobacco and nicotine products * and traditional non-combustible tobacco products. These include steam, tobacco heaters, modern oral products including tobacco-free nicotine packets, as well as traditional oral products such as snus and wet snuff. In 2020, we had 13.5 million consumers of our non-combustible products, an increase of 3 million from the previous year. BAT Group generated 2020 revenue of £ 25.8 billion and operating profit of £ 9.9 billion.
* Based on weight of evidence and assuming complete smoking cessation. These products are not without risk and are addictive.

About McLaren Racing
McLaren Racing was founded by New Zealand racing Pilote Bruce mclaren in 1963. The team competed in its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 World Championships, over 180 Formula 1 Grand Prix, the 24 Hours of Le Mans on its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 worldwide and INDYCAR in the United States. Z

The team competes in the 2021 FIA Formula 1 World Championship with Lando norris and Daniel Ricciardo, and in the INDYCAR 2021 series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. McLaren was the first F1 team to be certified carbon neutral ten years ago and has successfully retained the Carbon Trust Standard Award, most recently in February 2021. They were also the first team to receive the environmental award from the FIA ​​Institute in 2013, which they have always maintained at the three-star level.

In 2022, McLaren Racing will enter a new category of motorsport by entering a team in Extreme E, the innovative all-electric off-road racing series that highlights the impact of climate change.

On Rabab Tantawy

*** In this series Rabab Tantawy explores human nature’s need to connect with heritage and community, taking Nubian culture as a subject of study.

Born in 1971 in Cairo, Rabab Tantawy grew up watching her mother draw and create. Although she did not pursue an artistic career from the start, Rabab always kept an interest in the arts and learned on her own different techniques, ranging from very traditional mediums like oil painting to the more modern ones. like spray paints.

When Tantawy decided to devote herself to the arts, she became involved in several exhibitions while actively pursuing street art.

Working with a multitude of mediums, the artist has created a playful approach to the otherwise serious concepts that underpin his work. It focuses most on union, community and heritage.

While often we can see artists approaching these topics from a political point of view, Rabab tries to bridge the gap and render these topics through the prism of universality.

Rabab is an intuitive artist. She doesn’t work with preliminary sketches; it uses the web as a direct download medium. There is no expectation for a final product. In a way, the product is the process of creation itself.

Line and color are the pillars of Tantawy’s work. Whether abstract or figurative, the artist’s work starts from the line. The lines function like a skeleton, informing the entire process of creating the work of art. Whether it is fluid lines or strong angular lines, this step gives rhythm to the work. While many artists choose to work with limited color palettes, Tantawy switches from classic earthy colors to strong neon colors from the same series with the same ease as she switches between mediums.

About Driven by diversity

Driven by Diversity is a non-profit organization founded by a group of professionals in the motorsport industry whose mission is to help educate, assist and provide access to under-represented people wishing to work, participate or engage. in motorsport. They work with industry bodies, teams, brands, drivers and motorsport industry stakeholders to help increase diverse driving talent on the track, encourage individuals to take on related roles. to STEM behind the scenes and engage creative talent to share their passion for sport with the world.
Instagram: @wearedrivenbydiversity
Driven by Diversity is a 501 (c) (3) registered nonprofit in the United States, company number C4723983

About non-fungible tokens

NFT stands for “non-fungible token,” a digital asset that links ownership to unique physical or digital items, such as works of art, real estate, music, or videos.

TVNs can be considered modern collectibles. They are bought and sold online and represent digital proof of ownership of a given item.



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