United Kingdom: ASH fact sheet analyzes e-cigarette use among adults in Great Britain


The data to be compiled the information sheet were taken from an annual survey, Smokefree GB, carried out for ASH by YouGov. The survey began collecting data on e-cigarette use behavior among adults aged 18 and older in 2010. The use patterns were summarized as follows:

  • After declining for the first time last year, the proportion of the adult population using e-cigarettes has increased this year to 7.1%, the same as in 2019, or 3.6 million people.
  • Almost two-thirds of current vapers are former smokers (64.6%) and the proportion continues to grow, while the proportion of smokers as well (called dual users) has fallen to 30.5% in 2021.3
  • The proportion of adult smokers who have never tried electronic cigarettes continues to decline slowly to reach 30.1% in 2021, while the proportion of smokers who are current users is stable.4
  • Less than 1% of vapers who have never smoked are current vapers (i.e. 4.9% of vapers).

The report also states that while most smokers switch to products to quit smoking, others still think vaping is as harmful as smoking:

  • As in previous years, the main reason given by ex-smokers for vaping is to help them quit (36%) and then to prevent relapses (20%).
  • The main reason current smokers give for vaping is to reduce (26%) and then help them quit (17%) and prevent relapses (14%).
  • Almost a third of smokers mistakenly believe that vaping is more or just as harmful as smoking (32% compared to 34% in 2020).

Open tank systems remain the most popular type of device

The datasheet states that open tank systems remain the most popular type of vape. When it comes to products with cartridges, Vype has been the most popular, and Juul is right behind. Interestingly, most vapers use lower concentrations of nicotine in their devices, and the majority have reduced this concentration even further over the years.

The document reveals other interesting data, such as differences in use according to socio-economic distribution, age and smoking status. “More than half of current vapers who are former smokers (53.8%) in 2021 said they had been vaping for more than 3 years, up from 18% in 2017 when we started asking ex-smokers since. how long they vaped.

  • 12.7% have vaped for less than a year
  • 33% vaped for 1-3 years
  • 53.8% vaped for> 3 years ”

UK: IBVTA announces new licensing guidelines for vaping products


Comments are closed.