Vallarta cuts tobacco sales at 34 California stores


FRESNO, Calif. (KSEE/KGPE) – 34 Vallarta stores across California will no longer sell tobacco products, according to an announcement from the grocery chain on Friday.

In a statement, Vallarta Supermarkets officials say the move will help improve the health of shoppers.

This helps demonstrate our commitment to our customers and their well-being. According to the Latino Coordinating Center for a Tobacco-Free California (LCC), this makes Vallarta Supermarkets the first and largest grocer in California to remove tobacco products from its shelves.

Vallarta Supermarkets

This decision was welcomed by the Latino Coordinating Center (which is a program of the California Health Collaborative).

Vallarta Supermarkets’ choice to remove tobacco products from 34 of its grocery stores comes at a time when tobacco continues to harm Latin American families. According to the Centers for Disease Control and Prevention (CDC), four of the top five causes of death among Latinos — cancer, heart disease, stroke and diabetes — are linked to smoking and exposure to second-hand smoke.

Latin Coordinating Center

The LCC adds that grocers shouldn’t depend on revenue from tobacco sales — and commends Vallarta for influencing better health in the communities they serve.


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