Why Xzibit Wants To See Weed Ads During The Super Bowl: An Interview

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hip-hop and cannabis have always been the best partners, even if, in terms of industries, they are very different. But could there be something they have in common, something they can learn from each other?

For the iconic rapper, broadcaster and actor xzibitthere certainly are.

In an exclusive interview, he spoke about bringing his expertise, honed in the music industry, to the development of his cannabis brand, Napalm, and the benefits cannabis can bring to society.

“I think that’s the advantage we have on the entertainment side: being able to find those messages that draw people to the brand on a mass level. And I think we were able to integrate that into Napalm,” he explained.

Today, X finds it refreshing to be around people who understand the cannabis market and how to make a premium product. The rapper says it very clearly: his brand has be the best of the best, and set innovative standards for others to follow. Because, unlike other celebrities who limit themselves to being the face of a brand, he is at the heart of the creative and decision-making process, he assured.

For him, it’s all about quality, about “being the best”. Napalm products are rigorously tested to California state code standard and safety is a priority for the company, he said.

Still, X acknowledged the health issues with vaporizers, which he believed were caused by the illicit market and untested devices, and shared a very interesting perspective: “I have to ask you a question. You wouldn’t buy cold medicine from someone in an alley, in a trunk, at 12 o’clock at night. Why would you think it’s okay to buy a smokable cannabis product from someone in an alley out of a backpack? (…) You must be careful, you must buy our products from authorized authorized distribution facilities. There is no other way to get napalm. If you’re able to get it out of someone’s trunk, then you’re not buying real genuine napalm.

The public eye

The music industry isn’t the only place where Xzibit gained its expertise: it was also the host of the hit MTV show pimp my ride for several years.

When asked if there was anything he had taken of his time TV to develop his brand and make it visible, he wondered about the limits of advertising a cannabis brand on television, given the lack of federal legality.

But he bases his hopes on the future. The situation will be reversed soon enough, he said.

“It’s going to be amazing. You know, there are a lot of firsts that haven’t happened in the cannabis industry and we definitely want to be there, to be the first TV commercial for Canada Discovery. (…) I can’t wait for the opportunity to make a superbowl commercial. I don’t care how much it costs!

In this line, Xzibit pointed out the injustice of liquor and tobacco companies being allowed to advertise their products on TV despite both being proven to be far more harmful than cannabis.

But the rapper acknowledges that we as a society have come a long way in accepting cannabis and its health benefits.

“When I was a teenager, when it was illegal, when it was taboo, people were still being arrested for it. To see where it is now, where it’s seen as a medicine that helps so many people with so many diseases… Cannabis came in and was able to help cure children, not just smokers. People have this idea that cannabis is like this hippie thing, or just for rappers. It has this negative connotation, but it helps millions of people.It’s not just the hemp side, but the CBD side, where people don’t use it for the psychedelic effect of THC.”

Besides the obvious health benefits, he also pointed to the socio-economic benefits of cannabis legalization, from the billions of dollars in tax revenue that goes directly to the state to the importance that decriminalization has had in community efforts. Across the country.

A higher cause

Quality and security are perhaps Xzibit’s top business priorities, but they are certainly not the only ones. The rapper wants social justice to be a pillar of Napalm as well. In fact, it has partnered with social equity seeker Greenwood Distribution to supply its products throughout California. But this is far from the only effort he plans to make in this direction.

One of its main intentions is to partner with veterans.

“I would like to dedicate some of our income to giving back to our veterans,” he said. “Giving access to drugs to people who don’t necessarily have the income. I wish I could help on that level, and not just donate through activism. This is something that is very important to me. My father was a veteran. He was a Marine, and he recently passed away… I wish I could build something, in his honor, and use some of the Napalm as a way to give back to our veterans.

When asked what he would say if he could sit down in front of Congress and share a heartfelt message in support of legalization, his response was just as brutally honest and comprehensive:

“Unfortunately, the people I talk to don’t really care about people’s hearts. But the economics of federal cannabis legalization will be so positive! You talk about reducing the national debt. You talk about increases in education, tax revenue. You talk about improving your security, your infrastructure in every city. You talk about putting vital resources back into the communities of people in need, who have lost their jobs due to downsizing. The trucking industry and shipping from coast to coast will have a new opportunity. I mean, there are so many positives and upsides in people who need to be put back to work.

But he points out that the economy will not be the only ones to benefit from a possible legalization of cannabis. “In addition to the shoe, its humanity, the rental of relief to people in our legal system who are there for non-violent drug or drug-related convictions. Thus, these people will be brought out of prison and can really be part of society. They need to be back with their families and communities to care for their children.

In the end, he delivered that heartfelt message we’ve all been hoping for. “If it’s decriminalized, I believe that deep in my soul there is a common ground where everyone can meet,” he concluded. “It can be done financially or humanly, it can be done both ways. You know, if alcohol can be legal, if cigarettes can be legal, then cannabis can be too.

Marianne Venini contributed to this report.

Lee is interviewed asshole xzibit in spanish in ElPlanteo.com

This article was originally published on Forbes and appears here with permission.

Original publication: May 13, 2020

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